Customer & Life Style Marketing Specialist
Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.
**Role: Customer & Life Style Marketing Specialist
****FLSA:** Full Time | Exempt | Salaried | Durham, NC (Hybrid)
**Reports to:** Chief Marketing Officer
**Scope of Position:** The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
You'll work closely with Customer Success, Sales, Product leadership, Content & Solutions Marketing, Demand Generation, GTM Operations, and Events/PR.
Success isn't measured by the number of campaigns launched. It's measured by customer engagement, product adoption, retention, expansion pipeline, advocacy, and revenue impact.
Essential Duties & Responsibilities Including But Limited To
**Customer Lifecycle Strategy & Engagement
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- Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
- Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
- Create automated nurture campaigns that deliver relevant content at key customer milestones.
- Develop customer newsletters, educational campaigns, product updates, and engagement programs.
- Partner with Customer Success and Produ...
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