E-Commerce Officer (Campaign Development)
The E-Commerce Officer (Campaign Development) is responsible for supporting the development, implementation, and evaluation of marketing strategies and programs that drive sales growth, transaction growth, customer acquisition, and profitability across assigned business channels.
The role focuses on developing and executing channel-specific marketing initiatives across Delivery owned channel, Aggregator platforms, ensuring that Greenwich remains competitive, accessible, and relevant across key customer ordering occasions and touchpoints.
Working closely with internal cross-functional teams, digital commerce partners, and external agencies, the Assistant Brand Manager translates business objectives and consumer insights into effective marketing programs that drive channel penetration, conversion, frequency, and average transaction value.
CHANNEL STRATEGY AND BUSINESS PLANNING
- Supports development and implementation of channel marketing strategies aligned with brand and business objectives.
- Analyzes channel performance, consumer behavior, market trends, and competitor activity to identify growth opportunities across occasions and dayparts.
- Develops channel plans and recommends improvements in product, pricing, promotions, visibility, and customer experience to drive sales, transactions, acquisition, and profitability.
CHANNEL MARKETING PROGRAMS AND CAMPAIGN EXECUTION
- Leads development and implementation of campaigns, promotional programs, and initiatives across Delivery, Take...
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