O+O Education Activation Manager, PPD
At L’Oréal Professional Products Division, we partner with hair professionals to shape the future of the hair industry. We believe in empowering our communities through impactful education – both offline and online – while strengthening the connection between our brands, professionals, and consumers. As an O+O Education Activation Manager, you will be at the heart of bringing our brand strategies to life, driving educational engagement through digital and physical touchpoints, and setting a new standard in omnichannel learning experiences.
Your Key Responsibilities
O+O Education Activation & Management
- Partner with the Education and Marketing teams to translate annual brand strategies into actionable education plans, across both online and offline formats.
- Lead the execution of education initiatives across platforms, ensuring a seamless brand experience for hair professionals.
- Manage and develop the education ecosystem on social platforms – including Instagram and Facebook groups – to foster strong community engagement.
- Oversee the content, structure, and ongoing development of the online training platform, ensuring relevance and high user engagement.
- Design and deliver educational events, activations and workshops (digital, hybrid, or in-person), ensuring impactful storytelling and professional value.
- Collaborate closely with internal stakeholders (sales, marketing, digital, education) as well as external business partners – including distributors, salons, and industry experts – to ensure aligned execution and market relevance.
- Monitor, analyze, and report on key education KPIs and digital performance metrics; translate insights into strategic actions.
- Ensure alignment across internal stakeholders (Sales, Digital, Marketing, Education) to maximize cross-functional impact.
Budget Ownership & Performance
- Take ownership of the education activation budget; ensure efficient planning, execution and ROI optimization of all projects.
- Track and control all related costs to ensure budget compliance and effective investment planning. ...
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