Group Director, Software Engineering - Ads Measurement, Audiences, and Targeting
Position Summary...The Group Director, Software Engineering - Ads Measurement, Audiences, and Targeting is accountable for the strategy and engineering organization that proves the business impact of Walmart Connect advertising across Walmart's omnichannel ecosystem.
The mandate is to establish a defensible moat in the measurement space that will help Walmart accelerate from 11th in the industry to 7th.This role requires leading industry-first innovation in closed loop measurement, CTV measurements and In-Store measurements.
As a senior engineering executive, this leader will oversee both the engineering and data science teams (functional leader) for Measurement, Audiences, and Targeting. This leader will also partner with Product, Operations, Marketing, Sales, Finance, Privacy, Legal, Security, and external measurement partners to translate complex measurement science into resilient products that improve advertiser performance, platform adoption, decision quality, and revenue growth.
What you'll do...Key Priorities:
- Build a unified measurement and attribution platform. Consolidate fragmented event, identity, attribution, experimentation, and reporting capabilities into reusable services across channels.
- Advance causal, omnichannel measurement. Productionize closed-loop attribution, incrementality, reach and frequency, multi-touch measurement, and interoperability with media-mix modeling.
- Make trust, privacy, and auditability product capabilities. Embed data quality, lineage, reconciliation, model monitoring, consent, security, and independent-audit readiness into the platform.
- Accelerate time to advertiser insight. Deliver low-latency pipelines, self-service reporting, APIs,...
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