Head of Marketing

The Opportunity

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AI is redefining how work gets done and how companies build their teams. The ones that win won’t just hire people: they’ll combine the right talent with AI to get results faster than ever. Workana is built for exactly that, and the story hasn’t been told yet. You’ll be the one to tell it.

We already have what it takes. More than 2 million professionals join Workana every year, over 500,000 companies have hired through the platform, and we have ten years of real work across Latin America behind us. What’s missing is a growth engine that makes the US and LATAM markets hear about it, and turns that into revenue.

This is a hands-on builder role. You’ll lead a dedicated team of specialists, but you’ll get into the work yourself, from writing and launching campaigns to digging into the numbers. For us, marketing exists to generate business: brand, events and content matter to the extent that they bring in opportunities and customers.

The objective is simple and ambitious: make Workana the first name US and LATAM companies think of for great talent, and turn that into revenue.

Where Do You Shine?

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This is the most important part of the role.

Content and storytelling

We have a story worth telling. Your job is to make sure the right people hear it, remember it and want to be part of it. You can take a business idea, a customer story or a market trend and turn it into content people want to read and share, using AI to research, draft and test faster without losing your voice. And you know that producing it is only half the job: you think of LinkedIn, email, partnerships, communities and customer stories as ways to get it in front of potential buyers.

Building a demand engine at scale

You’ve built demand before, not just managed marketing activities, and you know how to turn it into a system. You decide where to play and how to win: which markets, audiences and channels to bet on, with a plan tied to revenue. Then y...

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