Customer Growth Manager (CRM)
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Coupang Taiwan is looking for an extraordinary talent to join our marketing team to manage high-impact customer activation programs to deliver customer growth for the business. This is a high-visibility role where your experiments will directly influence our growth trajectory in one of the world's most dynamic e-commerce markets.
What You Will Do
- Design and implement end-to-end activation programs to deliver specific goals like Customer growth, Category Penetration and Customer Reactivation.
- Track, analyze and review program performance and make necessary modifications to run the program effectively.
- Work with different channels and teams (CRM channels, OM, performance marketing, Product and Analytics) to ensure seamless execution of multi-channel campaigns.
- Devise new ideas to unlock growth for specific customer cohorts and rigorously test them to identify winners which can be scaled.
- Collaborate with the Insights team to translate complex consumer behaviors and unearthing insights into actionable marketing strategies.
- Partner with Finance to establish robust governance and ROI guardrails, ensuring every dollar of marketing spend is an investment in sustainable growth.
Basic Qualifications:
- 6+ years of CRM, Loyalty Program, channel marketing or Program Man...
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