Director of Retail & Ancillary Revenue

LOCATION:  New York, Miami or Los Angeles, primarily hybrid. Must live within an easy commute of one of our museums

DEPARTMENT: Operations

REPORTS TO: Chief Operating Officer

KEY PARTNERS: Marketing, Creative and Design, New Museum Openings, Brand Standards & Excellence, Learning & Development, Regional Directors of Operations, General Managers, Finance, Supply Chain

SUPPORT: HQ Operations

EMPLOYMENT: Full-time, exempt

COMPENSATION: $140,000 to $160,000 base, based on market, plus annual bonus and stock options

Who We Are

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Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.

Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

About The Role

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Retail at Museum of Ice Cream is part of the show. The shop is often the first and last room of the museum, the thing guests take home, and one of our biggest levers for growth. Everything else a guest can buy around the visit, from coat check to photos to games, is another. Today both are underbuilt.

We are looking for a Director of Retail & Ancillary Revenue to build that business from strategy to shelf. You start with data and consumer insight, set a strategy that is unmistakably MOIC, and turn it into product, assortment, services and an in-museum experience that sells.

You look at every square foot and every step of the guest journey and ask how it can earn more while making the visit better. You decide where we go next, including e-commerce, wholesale, licensing and partnerships.

We expect significant impact in your first quarter, not a strategy deck in your first year.

WHAT YOU OWN

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• Retail and ancillary strategy: Categories, positioning, channels and growth targets, aligned to the brand
• Holistic assortment: The right product for every guest who walks in.
• Ancillary revenue: Every service or experience we can monetize that adds to the visit, such as coat and stroller check, photos, gaming and redemption, and birthday and celebration add-ons
• Space and fixtures: Visual merchandising standards, fixtures and layouts that make the most of every shop and every underused space
• Multi-channel: The business case and build for e-commerce, wholesale, licensing and partnerships, including how we sell to birthday and celebration guests before and after their visit
• Retail and promotional calendar: Drops, collaborations, promotions and launches, tied to the marketing calendar
• ...

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