Assistant Manager, Retention Marketing Beyond Yoga
Headquartered in Los Angeles, Beyond Yoga is a premium active lifestyle brand, female-founded, LA born and bred. Founded in 2005 and grounded in the value of body positivity, Beyond Yoga creates clothing from luxuriously soft, easy to care for fabrics in styles that serve a broad range of workouts and activities. The brand has over 1,218 wholesale accounts across U.S. and international markets and continues to strengthen its market presence through an expanding brick-and-mortar footprint nationwide. Its strong fan base is fueled by enthusiasts of its signature Spacedye fabric and lifestyle essentials including outerwear, lifestyle pants, fleece and beyond. Beyond Yoga seeks to inspire growth in mind, body and in connection with community.
In September 2021, we joined Levi Strauss & Co., one of the world's largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga benefits from our relationship with LS&Co.'s global capabilities. For more information, go to beyondyoga.com.
The Retention Marketing Assistant Manager will evolve Beyond Yoga's RCS/SMS marketing program. You will support broader retention and lifecycle marketing plans across email, mobile, loyalty, and customer journey programs.
Reporting to the Director, Retention Marketing, you will manage the execution, optimization, and performance of the RCS/SMS program. You are a data-driven marketer who can identify growth opportunities, develop testing strategies, and translate insights into actions that improve customer engagement, retention, and revenue. You are someone who can use data to identify opportunities to improve campaign performance, customer experience, and long-term retention.
About The Job
RCS/SMS Channel Ownership & Lifecycle Marketing
- Oversee the daily management and growth of Beyond Yoga's RCS/SMS program, including channel strategy, campaign planning, execution, testing, optimization, and performance.
- Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys in Klaviyo, ensuring accurate execution and understanding of priorities.
- Improve subscriber growth through acquisition plans, including website forms, pop-ups, preference centers, lead capture experiences, and promotional campaigns.
- Manage the RCS/SMS calendar and partner with merchandising, ecommerce, and marketing teams to align campaigns with product launches, ...
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