Digital Marketing Manager, Brand
Req ID: 7140
Department: Marketing
Status: Reg F-T Exempt, Exempt
Location: Napa, California (US-CA)
Workplace Location: On-Site
Job Summary
The Digital Brand Marketing Manager is responsible for developing and executing integrated digital marketing strategies across a portfolio of wine, spirits, and direct-to-consumer brands. This role leads paid media, social media, influencer marketing, digital partnerships, e-commerce activation, website initiatives, marketing technology platforms, agency relationships, and performance analytics to drive brand awareness, consumer engagement, customer acquisition, and revenue growth.
Serving as the digital marketing lead across assigned brands, this position partners closely with Brand Marketing, Communications, eCommerce, Legal, Finance, IT, and external agency partners to develop data-driven programs that deliver against business objectives while optimizing marketing investment and digital performance.
Essential Functions
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
- Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives.
- Leverage consumer insights, market trends, and performance data to drive growth.
- Advise brand teams and leadership on digital strategy, innovation, and emerging opportun...
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