Manager, CRM

_At the Tennessee Titans, we’re dedicated to a winning culture, making a meaningful impact in our community, and creating moments that bring people together. We pursue excellence in everything we do and foster a culture of accountability, teamwork, and relentless commitment because we are dedicated to being a part of something bigger than ourselves.

_The CRM Manager owns the strategy, governance, and day-to-day operation of the organization’s CRM ecosystem, turning customer data into revenue results. Serving as the primary CRM partner to Ticket and Premium Sales and Service, Corporate Partnerships, and Marketing, this role equips reps with the segmentation, lead flow, and insights needed to focus on the highest-value opportunities. The CRM Manager plans and executes revenue campaigns, directs executive-level reporting, champions workflow automation, and ensures reliable delivery across platforms including Microsoft Dynamics 365 and Conversica, while managing and developing the CRM Analyst. Sitting within Strategy & Analytics, the role’s impact shows up in pipeline visibility, conversion, renewal rates, and rep productivity.

Primary Responsibilities

• Serve as the primary CRM strategic partner to Ticket and Premium Sales and Service, Corporate Partnerships, and other key departments, equipping reps with the tools, insights, and data to focus on the highest-value opportunities.
• Plan and execute CRM-driven revenue campaigns (new business, renewal, group, and premium) with Marketing, Ticket and Premium Sales and Service, owning segmentation, lead distribution, and conversion analysis.
• Use CRM data to proactively surface trends and opportunities, including low-engagement accounts, upsell candidates, and at-risk renewals.
• Partner with sales and service leadership on pipeline re...

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