Campaign Specialist – Attendee Marketing

Company Description

[Informa Markets](https://www.informamarkets.com/en/about-us.html), a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our New York City or Santa Monica office.

The Campaign Specialist – Attendee Marketing is a key role within the attendee marketing team. This position focuses on supporting the execution of detailed attendee campaign briefs and tactical plans that align with the overarching attendee marketing strategy. The Campaign Specialist collaborates with cross-functional teams and Centers of Excellence to ensure campaigns leverage the optimal channel mix and deliver measurable outcomes, such as attendee acquisition, engagement, and retention.

Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with audience personas, event goals, and attendee value propositions. As a key player in the agile marketing Attendee Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize attendee engagement.

KEY RESPONSIBILITIES

Campaign Briefing and Planning

• Collaborate with the Attendee Hub team members and Centers of Excellence to translate attendee marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
• Support the development of tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
• Ensure campaign frameworks align with attendee value propositions and resonate with key audience segments.
• Work closely with the Product Marketing Manager to ensure campaign plans reflect broader attendee marketing strategies and goals.
• Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners.

Channel Strategy and Optimization

• Identify and recommend effective channels for att...

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