Product Development Associate (Fashion Designer)
Help Build the Next Chapter of Product Development at Fresh Prints
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Hi, I’m [Andy](https://www.linkedin.com/in/andreadelatorre/), the Product Development Manager at Fresh Prints.
Before Fresh Prints, I spent five years with a national fashion retail group in the Philippines, working my way from graphic designer to creative lead. When I joined Fresh Prints as a graphic designer in September 2024, I wanted to focus on designing again. Building a department wasn’t exactly the plan.
I was thrown into it pretty quickly. I’d expected to be designing email newsletters. Within my first month, I was in China meeting manufacturers and sourcing fabrics. Soon after, I became the first dedicated person in Product Development, figuring out how to build the function from the ground up.
Fresh Prints already had successful garments, but there was no established playbook for the department. I worked across Creative and Logistics, built our tech pack template, mapped development timelines, and brought in technical support. Together with the wider team, we expanded beyond a single supplier and launched products like our mock neck, which has sold over 40,000 units in less than two years.
I also had to learn what American college students wanted. Through our Fashion Council conversations, I learned to push past “that’s cute.” Was it the fit, fabric, or color? Would they actually buy it? Those answers shaped our products. Clear specs, careful sample reviews, and consistent follow-through helped bring them to life.
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