Group Chief Marketing Officer

Who We Are

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Catalyst Capital is a profitable, bootstrapped holding company building a diversified financial services group, funded entirely from its own operating cash. We have never taken outside capital.

The cash engine is Decentralized Masters, an investment education and research company that grew from two co-founders to 160+ people and 4,500+ paying members in four years. Its growth is heavily direct-response and driven by paid media.

Read This Before You Go Further

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This is not the marketing job of a single education company, and it is not a brand-only role. You will run marketing across unlike businesses, each with a different customer, channel mix and economics. You will work with the senior people in each business, move between very different conversations in the same day, and be accountable for how customers are generated and what they cost.

Analytics and financial acumen come first. Brand and storytelling still matter and you will keep building them, but right now the group needs an operator who can read a P&L, find where customers are really coming from and shift effort to what works. We are a young, founder-led group that moves at an uncomfortable pace.

Why This Role Exists

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Catalyst Capital has grown on the strength of one high-performing business and its direct-response engine. The group now spans education, publishing, software and investment vehicles. Each needs marketing designed for its own customer journey, and the group needs one leader who can see across all of them, allocate effort and spend where the return is best, and keep the brand and positioning coherent as the group expands.

Concretely, you will:

• Own marketing strategy, budget and scoreboard across every business, tied to customers, revenue and pipeline.
• Generate customers profitably in each business using the channels that fit it: direct response and paid media, organic and SaaS growth, events and partners.
• Understand the metrics and the P&L of each business, and how marketing drives them.
• Work with the senior leaders of each business, and lead the Head of Growth at Decentralized Masters.
• Own conversion, positioning and brand across the group, and keep building them as the group repositions as an investment education and research business.
• Protect the brand and reputation in a financial, investment-related category.

What You Will Own

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1\. Customer Acquisition & Revenue Accountability Acr...

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