Director of Acquisition

Who We Are

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Decentralized Masters is an investment education and research company. We went from two co-founders to 160+ people and 4,500+ paying members in four years, bootstrapped and profitable. Our business is built on continuity: high-ticket and low-ticket programmes that are membership-based, with payment plans, renewals, upsells and a paid newsletter. We have never taken outside capital. Our growth is still heavily direct-response: paid media on Facebook, YouTube and Google feeds the webinars, calls and offers that fund everything we do.

Our vision is to become the gold standard in investment education and research.

Read This Before You Go Further

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This is a hands-on leadership role with real numbers attached. You work directly with the VP of Acquisition, own the performance of paid media day to day, and are accountable for cost per qualified call, CAC, allowable acquisition cost and payback. You lead and optimize a team rather than build one from scratch, and you are expected to stay close to the data and the creative.

We move at an uncomfortable pace. If you need consensus before you test, or you have never owned an acquisition budget, this is not the right seat.

Why This Role Exists

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Acquisition is the cash engine of Decentralized Masters, and low-ticket is the basis of the group's future growth. High-ticket and low-ticket are both continuity-based, membership-focused products, so a customer's value depends on retention, upsell and renewal as much as on the first sale. A change of a few points in cost per qualified call, close rate or retention is worth millions of dollars a year.

The Director of Acquisition gives the VP of Acquisition a senior operator who runs paid media and funnel performance every day, so the VP can focus on channel strategy, partnerships and the wider acquisition mix.

Concretely, you will:

• Run paid acquisition across Facebook, YouTube, Google and emerging channels, at budgets exceeding $1M per month.
• Scale both high-ticket and low-ticket funnels profitably.
• Find and fix the leaks between first impression, booked call or first purchase, show, close, upsell and renewal.
• Set and hold allowable acquisition costs from retention, upsell and renewal data.
• Build the creative, testing and analytics rhythm that finds the next winning angle before the current one fatigues.
• Lead and optimize the paid media and funnel team.
• Work with the VP, sales and compliance so growth is effective and defensible in a financial, investment-related category.

What You Will Own

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1\. Paid Acquisition Performance (Primary)

• Develop, ...

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