Team Lead, Marketing Digital Platforms

Type of position: Regular

Your future role on our team

Join BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll be responsible for our marketing technology ecosystem (website, Brand Center, analytics, GEO/SEO and, soon, a CRM developed with our sales team) and for making sure it supports BBA's business objectives.

This is a hands-on leadership role. You'll shape the roadmap for our platforms and turn it into concrete projects, making sure they perform, deliver a quality experience and carry accurate information at all times.Digital is moving fast, and we'll be counting on you to make sure our platforms keep pace. You'll work closely with colleagues responsible for content and the corporate narrative, and act as the bridge with IT and our external digital partners.

You'll be able to count on a team of three (a senior technical web advisor, a web content and advertising advisor, and a coordinator) to deliver day to day.

With us, you’ll get the opportunity to...

• Translate the marketing vision into a digital platforms roadmap aligned with BBA's strategic and operational plans
• Set up clear performance indicators for our platforms, oversee the monitoring done by your team and recommend improvements
• Steer the evolution of bbaconsultants.com with our web partner, from priorities and releases to user experience and site architecture
• Advise on user experience and site architecture: navigation, user journeys, pillar pages and structured data
• Deliver our GEO/SEO strategy with our partners to strengthen BBA's presence in search results and AI-generated answers
• Guide the governance of the Brand Center (SharePoint) with the brand team and IT, in line with BBA's Enterprise Content Management...

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