Senior Lifecycle Marketing Manager, PLG

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is looking for a Senior Lifecycle Marketing Manager to run the day-to-day execution and optimization of our PLG lifecycle marketing program. This is a hands-on IC role responsible for building omnichannel campaigns, managing lifecycle operations, analyzing performance, and turning insights into action.

You’ll own the evolution of StackAdapt’s PLG lifecycle experience—from a user’s first account creation through onboarding, activation, retention, and expansion. As the hands-on owner of the program, you’ll turn customer and product insights into high-impact, omnichannel experiences while partnering across Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to bring new ideas to life. Reporting to the Group Manager, Lifecycle & PLG, you’ll help advance the broader PLG strategy while owning the day-to-day execution and continuous improvement of the program.

StackAdapt is a remote first company, and we are open to candidates located anywhere in Canada.

What You'll Be Doing:

• Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
• Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
• Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
• Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting.
• Audit existing journeys, identify opportunities, and prioritize improvements.
• Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution.
• Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates.
• Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue.
• Use AI t...

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