TikTok Shop - Senior Creator Manager, Creator LIVE
Responsibilities
About the Team
The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
About the Role:
The Creator Live team powers TikTok Shop’s most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits.
This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You’ll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features.
If you’re excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you.
Responsibilities:
\- Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
\- Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
\- Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
\- Drive creators toward repeatable, scalable success rather than one-off live session wins.
\- Design and operationalize scalable creator growth paths, guiding creators through key milestones.
\- Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
\- Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
\- Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
\- Partner closely with Live Producers, Category, Ops, and Product te...
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