Digital Marketing Manager
We are seeking a hands-on Brand Marketing Manager to build Kushi Synergy Group into a trusted services brand and generate a consistent pipeline of qualified residential and commercial inquiries. You will own brand strategy and marketing execution across Bangalore, Hyderabad and future markets, connecting campaign spend to bookings, customer acquisition and repeat business.
The role combines creative judgment with commercial accountability working to match customer demand with service capacity, improve lead quality and build sustainable growth across service categories.
Key Responsibilities
Brand Strategy and Market Positioning
- Develop the annual brand strategy and quarterly growth plan by city, service category and customer segment. Define clear positioning, customer promises and reasons to choose Kushi Synergy Group.
- Own brand identity, messaging and consistency across websites, social media, advertisements, proposals, brochures and field marketing materials. Use customer insights and competitor research to refine offers and positioning.
Performance Marketing and Demand Generation
- Plan, launch and optimize Google Ads, Meta campaigns, re-marketing and other relevant acquisition channels. Own targeting, creative testing, landing pages, budget pacing and campaign improvement.
- Build separate acquisition journeys for household customers and commercial buyers. Allocate spend by lead quality, booking performance and acquisition economics; investigate weak results and take corrective action.
Local Visibility and City Growth
- Own local SEO, Google Business Profile performance, search visibility and city or service landing pages. Coordinate t...
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