SEO & CRO Specialist- South Bank, QLD
Help shape the future of search, AI discovery, and conversion for one of Australia's leading luxury travel brands.
About The Opportunity
Ready to drive organic growth and shape the future of digital discovery?
Travel Associates is looking for an SEO & CRO Specialist to join our marketing team and help customers discover, engage with, and convert through our digital channels.
With a newly launched website and a dedicated development team, you'll have the opportunity to make a real impact across SEO, AI Answer Engine Optimisation (AEO), and Conversion Rate Optimisation (CRO). Reporting to the Head of Marketing, you'll lead our SEO and AEO strategy, using data, insights, and experimentation to improve performance and deliver measurable results.
We're seeking someone with 3-5 years' experience in SEO, AEO, or CRO, strong analytical skills, and a collaborative approach. Experience with tools such as GA4, Google Search Console, Ahrefs, and CRO platforms will be highly regarded.
If you're looking for a role where your ideas get implemented and your impact is visible, we'd love to hear from you.
Key Responsibilities
- Complete regular competitor analysis to identify opportunities and risks
- Design, execute, and evaluate A/B and multivariate testing programs
- Recommend and implement improvements to increase enquiry conversion rates
- Provide regular reporting on SEO, AEO, and CRO performance against agreed targets
- Develop and execute SEO and AEO strategies to grow organic visibility across websites
- Conduct keyword research and content gap analysis to identify growth opportunities
- Use Fullstory and behavioural insights to identify friction points in the c...
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