Monetization Enablement Partner - GBS
Responsibilities
The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.
Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.
You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.
The Monetization Enablement Partner is an individual contributor role focused on building product capability, seller readiness, scaled enablement, and adoption for the GBS sales organization. You will help translate priority products, roadmap changes, and market-facing product narratives into enablement that sellers can understand, practice, and use in customer conversations.
At its core, your work will help Monetization Enablement close the gap between knowing a product and confidently selling it. Operating between Product, Product Marketing, Go-to-Market, regional enablement, and Sales, you will turn complex product information into global-ready learning, activation moments, reusable assets, and feedback loops that support consistent execution across markets.
This role is intentionally designed as a flexible profile that can sit wherever the team needs additional capacity. The core expectation stays consistent: product fluency, comfort with product and Product Marketing partners, strong enablement craft, and the ability to turn product knowledge into seller readiness at scale.
This function will evolve alongside business needs, focusing primarily on:
\- Product Knowledge Translation: Turning complex product information into practical seller-facing guidance, learning moments, and product walkthroughs.
\- Global Product Readiness & Activation: Supporting product trainings, deep dives, hands-on activations, and walkthroughs tied to quarterly priority product launches.
\- Adoption Feedback & Program Improvement: Capturing seller and regional signal to improve future programs and strengthen the connection between ena...
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