Student Marketing & Brand Intelligence Assistant

Job Summary

The Student Marketing & Brand Intelligence Assistant supports University marketing initiatives through the monitoring and analysis of higher education marketing trends, institutional branding, and emerging technologies. This position assists with evaluating peer institution marketing strategies, monitoring FGCU's brand presence and reputation, and exploring the use of artificial intelligence in higher education marketing.

Job Description

Typical duties include, but are not limited to:

• Monitors competitor and peer institutions to document marketing campaigns, messaging, rankings, advertising, website updates, and emerging higher education marketing trends.
• Collects examples of effective marketing campaigns and enrollment marketing strategies from peer institutions.
• Prepares summaries, briefing documents, and reports to support leadership meetings and departmental initiatives.
• ...

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