Senior Manager, Talent Content Strategy

About the Job:

Reporting to the Assistant Director, Career Content & Operations, the Senior Manager, Content Strategy - Advisor Careers will own the strategy and execution of a fast-growing, high-volume content program dedicated to the Northwestern Mutual financial advisor career – end to end. The Assistant Director will serve as a consultative partner and onboarding resource, but day-to-day this person is expected to run the workstream: setting the strategy, driving the editorial calendar, moving content through development and review, and seeing it through to publication.

Because this work is new to our team, this is a genuine opportunity to build something. We are scaling from a light publishing cadence into a full content ecosystem – articles, video, a candidate newsletter, on-demand field enablement materials – and much of it is not yet formalized. We have a lot of ideas and are ready to execute against them immediately; this person will help shape what the program becomes.

This role exists to ensure that accurate, balanced, compelling information about the advisor career reaches the people who need it – mid-career candidates, internship candidates, advisors already in the field, and the recruiters working to bring new talent in. It will also equip our field with the materials they need to go to market and recruit effectively, and use content to nurture candidates through the hiring funnel.

To do all of this, the Senior Manager, Content Strategy – Advisor Careers will work fluently with subject matter experts, the compliance team, a proofreader, and our creative partners. Comfort with process is essential: we are a large company with robust governance, and this person will own and manage that process rather than work around it.

What You'll Do:

• Own the strategy and execution for the advisor career content program end to end – the editorial calendar, topics, formats, and cadence for a program scaling from a light publishing cadence to a steady, high-volume drumbeat of articles and video.
• Produce and oversee a high volume of written and video content as co-equal pillars – identifying compelling story angles, shaping and directing content development (including through AI-assisted drafting, feedback, and iteration), and ensuring everything that ships meets a high quality bar.
• Help shape an accurate, balanced, and credible narrative around the advisor career across the channels and platforms where candidates and the field go for answers.
• Equip the field – advisors and field recruiters – with go-to-market materials: on-demand emails...

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