Senior Manager, Brand Content Strategy

About The Job:

The Senior Manager, Brand Content Strategy will own the brand content strategy for an assigned area end to end, shaping how the Northwestern Mutual brand shows up in the world through narrative, thought leadership, and integrated campaigns. This person will set the strategic direction, develop messaging frameworks and story arcs, and translate business and marketing priorities into content that builds trust, relevance, and engagement with priority audiences.

This role will lead content from strategy through execution, directing content creation using generative AI tools, internal content creators, and external agency and writing partners. The Senior Manager will develop briefs, guide content development, and edit, fact-check, and approve work to ensure everything that reaches the market meets a high bar for quality, accuracy, and brand consistency.

The Senior Manager will also play a critical role in connecting content across the broader marketing and communications ecosystem. Working across Brand, PR, Web, Social, Strategic Communications, business teams, and compliance partners, this person will help turn enterprise messaging and priorities into coordinated content experiences across channels, including thought leadership, brand campaigns, webinars, video, email, social, and web.

To do all of this, the Senior Manager, Brand Content Strategy will bring strong editorial judgment, strategic thinking, and a deep understanding of audience needs. This person will steward brand voice, tone, and messaging while using performance data, emerging technology, and AI-enabled workflows to continually improve the quality, efficiency, reach, and impact of the content program.

What You’ll Do:

• Own the brand content strategy and editorial roadmap for an assigned area end to end, aligning content to business outcomes, marketing objectives, and audience needs while translating corporate messaging frameworks and business priorities into narrative platforms, story arcs, and strategic storytelling themes.
• Lead flagship content programs from strategy through publication, including thought leadership, brand campaigns, webinars, video, email, social, and web, and develop editorial points of view that build authority and relevance with priority audiences.
• Direct content production through generative AI tools, internal content creators, and external writing and agency partners, developing clear briefs and providing editorial direction, feedback, and iteration to produce compelling work at scale.
• Edit, fact-check, elevate, and approve content, ensuring everything that reaches the market meets a consistently high standard for quality, accuracy, clarity, and brand alignment.
• Champion AI-enabled tools and automated workflows as a l...

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