Chief Creative Officer

As Chief Creative Officer, you will shape the creative vision across Staycity Group, bringing our brands to life through interior design, architecture and the spaces we create for our guests.

Staycity Group is one of Europe’s leading aparthotel operators, with 6,576 keys across 41 properties in eight countries. Our two brands, Staycity and Wilde, offer distinct experiences, with 29 Staycity properties and 12 Wilde properties. The UK is our largest market, followed by Mainland Europe and Ireland. With an ambitious development pipeline, we expect to double our key count over the next four years.

You will give both brands a clear and distinctive design identity, creating spaces that feel memorable, enhance the guest experience and deliver commercial value. Working closely with the CEO, ExCom and wider leadership team, you will shape the design of our existing properties and future developments, bringing fresh thinking, creativity and new ideas to life.

This is a great opportunity to make your mark on a growing European hospitality group at an important stage in its journey. As we double our key count over the next four years, you will help shape the creative vision and design standards that will define our brands and guest experiences for years to come.

Key Responsibilities

Group Creative Vision

• Define and lead the Group's creative vision, establishing a clear design philosophy across Staycity and Wilde.
• Translate each brand's positioning, personality and customer proposition into distinctive physical environments.
• Establish a recognisable design language for each brand while allowing individual properties to reflect their location, architecture and local character.
• Act as the Group's creative authority, setting direction and ensuring consistency across all design decisions.
• Work with Brand, Marketing and Commercial leadership to ensure the physical environment reinforces the wider brand proposition.

Interior Design Strategy & Standards

• Own the Group's interior design strategy, standards and creative direction across all properties.
• Establish design principles, specifications and guidelines covering layouts, materials, finishes, furniture, lighting, artwork and overall spatial experience.
• Ensure design standards balance quality, aesthetics, durability, functionality and cost.
• Lead the development of design concepts that can be adapted across different property types, locations and development models...

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