Paid Media Specialist

Join Our Team

As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

Role Summary:

The Specialist, Paid Media supports day-to-day campaign execution, with a primary focus on programmatic and paid social, and assists with other paid channels as needed. This role helps deliver strong campaign performance through accurate campaign setup, daily monitoring, budget pacing, and timely reporting. Working under the direction of the Sr. Manager, Paid Media, the Specialist coordinates with internal teams, agencies, and platform partners to ensure campaigns launch on time, measured appropriately, and improved continuously.

Responsibilities:

Campaign Execution:

• Executes campaign setup and trafficking across assigned channels based on approved channel plans, including audiences, formats, flighting, and creative.

• Performs creative QA, link and tag checks, and pre-launch reviews to ensure accurate, on-time launches.

• Applies platform best practices to targeting, bidding, and pacing, and learns emerging channel-specific features with guidance from the Sr. Manager.

• Coordinates campaign inputs and dependencies to support on-time launches, escalating missing or delayed items.

• Follows established brand-safety, privacy, data-governance, and platform-compliance requirements.

Budget & Performance Monitoring:

• Monitors daily spend and pacing against approved budgets, flagging over- or under-delivery to the Sr. Manager promptly.

• Im...

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