Director Commercial Banking Marketing
Description
At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive.
As the Director of Commercial Banking Marketing, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to the Commercial and Corporate Bank business leaders.
You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally.
Key Responsibilities
Strategy & Business Partnership
- Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals.
- Serve as a strategic marketing thought partner to Commercial Banking business leaders, shaping end-to-end go-to-market strategies.
- Translate complex Commercial Banking offerings and capabilities into compelling, client-focused value propositions and marketing campaigns.
- Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution.
Integrated Marketing Planning & Execution
- Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning:
- Digital marketing (website, search, display, paid social, content)
- Email and direct marketing
- Account-based marketing (ABM)
- Sales enablement tools and collateral
- Events, sponsorships, and thought leadership
- Paid, earned, and owned media
- Lead execution for end-to-end Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-s...
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