Creative Studio Manager

The Workforce Edge Creative Studio Manager leads a multidisciplinary team of designers, copywriters, digital creatives, and project managers responsible for delivering integrated marketing assets across B2B, B2C, and B2B2C audiences. As a key member of the Marketing Leadership Team, this role drives the development of audience-focused creative strategies that support employer-facing solutions across SEI brands.

Balancing strategic leadership with creative and operational oversight, the Creative Studio Manager ensures high-quality, consistent brand execution across channels while optimizing team performance, workflows, and scalable creative processes. This role partners closely with Brand, Channel, Product, Operations, and Marketing teams to deliver impactful marketing programs that support business objectives.

Essential Duties & Responsibilities:

Strategic Creative Leadership

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• Serve as a senior creative leader within Marketing, contributing to strategic planning, prioritization, and decision-making.
• Translate business and marketing objectives into creative strategies and execution across campaigns, programs, and ongoing marketing efforts.
• Champion brand consistency, audience-focused thinking, and high creative standards.
• Provide creative direction across design, copy, messaging, UX/UI, motion, and emerging formats.
• Identify and implement AI-driven opportunities to improve efficiency and effectiveness.

Creative Team Leadership & Development

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• Lead and develop a team of designers, copywriters, and digital creatives.
• Establish expectations for quality, performance, and collaboration; provide coaching, feedback, and performance management.
• Support employee growth through development planning, skill-building, and new opportunities.
• Contribute directly to creative work for high-priority or complex initiatives.
• Partner with marketing leaders to test and evaluate new channels, tactics, and approaches.

Brand Stewardship & Design Systems

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• Own and evolve brand expression across SEI employer brands, ensuring consistency across channels and audiences.
• Develop and maintain brand guidelines, design systems, templates, and content standards to support scalable execution.
• Ensure creative solutions are accessible, inclusive, and aligned with audience, channel, and regulatory requirements.

Cross-Functional Partnership

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• Partner with Marketing Managers to align creative execution with brand strategy, positioning, and audience insigh...

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