Founding Sales

About Primary

Primary provides finance teams with a world-class treasury function without requiring them to build an internal treasury team. The platform connects every bank, entity, and currency so teams can view cash positions in real time, move funds efficiently, and optimize idle balances. Companies such as Heidi Health, UpGuard, and Hims use Primary to reduce FX costs, earn institutional-level yield, and maintain strong liquidity as they expand globally.

We were Australia's Emerging Fintech of the Year in 2025, are backed by Australian venture firms like Carthona Capital, Afterwork Ventures & Archangel Ventures and are now building our US business from the ground up from New York.

We're looking for a Founding Sales hire. You'll be critical to how Primary wins its first wave of US customers. You'll start by building pipeline in person and through outbound and account-based campaigns, then grow into owning deals from first touch to signature as we gain traction in the market.

This is a high-ownership, high-autonomy role for someone who can go from first conversation to qualified opportunity to closed deal fast. You've likely sold to finance teams before and know how CFOs and controllers buy. You should be excited to be in the NYC office building alongside the team.

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