Healthcare SEO Specialist (BBS955)
**💼 Healthcare SEO Specialist
🌍 Open to Latin America
🏠 Remote**
About Our Client
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Our client is a fast-growing, scaled direct-to-consumer telehealth company with a clear value story and strong credibility. Organic search is a key patient acquisition channel, and they're investing in owning it across both Google and AI search.
About the Role
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We're looking for a Healthcare SEO Specialist to own organic search growth. You'll build and run the strategy that gets patients to find, trust, and sign up for care through Google and AI search, covering technical SEO, content, authority building, and measurement.
Health is one of the hardest categories in search. Google holds medical content to a higher standard, patients are making decisions about their health, and every claim has to be accurate and credibly sourced. The best SEOs in this space know how to grow traffic without cutting corners on trust. You'll work with clinicians, writers, and the product team to turn expertise into content that ranks and converts.
Responsibilities
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- Build and run an organic growth strategy aligned to patient acquisition goals, researching how patients search across symptoms, conditions, treatments, costs, and comparisons
- Prioritize opportunities by traffic potential, intent, and likelihood of converting to sign-ups, and find where the brand can win against alternatives in search results
- Develop content briefs and work with writers and clinical reviewers to produce accurate, helpful, well-sourced health content
- Apply E-E-A-T principles through author credentials, medical review, citations, and clear sourcing, ensuring content follows health claim and advertising rules
- Refresh and consolidate exist...
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